Precious OsobaWhat Does a Brand Taste Like?Luxury fashion brands are betting on a space in your fridge, here’s why.Jun 7, 2022Jun 7, 2022
Precious OsobaIs reality TV dead?How Social media became the new home of reality TV and made you the star.Jan 19, 2021Jan 19, 2021
Precious OsobainThe StartupReimagining the 90’s teen bedroomFandom, music culture and merchandise in the digital age.Nov 23, 2020Nov 23, 2020
Precious OsobainThe StartupThe Science of Simulation and ShoppingExploring the brand opportunities in simulation gaming with behavioural science.Jul 10, 2020Jul 10, 2020
Precious OsobainThe StartupThe Founders Feature: An Augmented Appetite.Talking to Alper Guler, Co-founder of tech start-up QReal about how AR technology will change the dining experience going forward.May 15, 2020May 15, 2020
Precious OsobaIdentity, Architecture and Semiotics.Re-visiting an essay I wrote in 2015 and analysing what it means to be at home in a pandemic.Apr 30, 2020Apr 30, 2020
Precious OsobainThe StartupBrand Communication in The Midst of The Pandemic PanicIs it me or has my inbox been filling up faster recently?Mar 31, 2020Mar 31, 2020
Precious OsobainThe StartupThe Phygital AgeExploring how digital brands are experimenting with physical spaces to create seamless phygital experiences.Feb 24, 2020Feb 24, 2020
Precious OsobaBeauty and The StreetsAn exploration into how the accelerated growth of the beauty industry is shaping the multi-channel strategy of high street stores.Jan 30, 2020Jan 30, 2020
Precious OsobaStyle Hungry: Food in Fashion Retail.A brief insight into the ways in which the experience economy is driving fashion retailers into hospitality.Dec 13, 20191Dec 13, 20191
