Precious OsobaWhat Does a Brand Taste Like?Luxury fashion brands are betting on a space in your fridge, here’s why.·6 min read·Jun 7, 2022----
Precious OsobaIs reality TV dead?How Social media became the new home of reality TV and made you the star.·4 min read·Jan 19, 2021----
Precious OsobainThe StartupReimagining the 90’s teen bedroomFandom, music culture and merchandise in the digital age.·7 min read·Nov 23, 2020----
Precious OsobainThe StartupThe Science of Simulation and ShoppingExploring the brand opportunities in simulation gaming with behavioural science.·10 min read·Jul 10, 2020----
Precious OsobainThe StartupThe Founders Feature: An Augmented Appetite.Talking to Alper Guler, Co-founder of tech start-up QReal about how AR technology will change the dining experience going forward.·6 min read·May 15, 2020----
Precious OsobaIdentity, Architecture and Semiotics.Re-visiting an essay I wrote in 2015 and analysing what it means to be at home in a pandemic.5 min read·Apr 30, 2020----
Precious OsobainThe StartupBrand Communication in The Midst of The Pandemic PanicIs it me or has my inbox been filling up faster recently?5 min read·Mar 31, 2020----
Precious OsobainThe StartupThe Phygital AgeExploring how digital brands are experimenting with physical spaces to create seamless phygital experiences.7 min read·Feb 24, 2020----
Precious OsobaBeauty and The StreetsAn exploration into how the accelerated growth of the beauty industry is shaping the multi-channel strategy of high street stores.6 min read·Jan 30, 2020----
Precious OsobaStyle Hungry: Food in Fashion Retail.A brief insight into the ways in which the experience economy is driving fashion retailers into hospitality.4 min read·Dec 13, 2019--1--1