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Precious Osoba
Precious Osoba

129 Followers

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Jun 7, 2022

What Does a Brand Taste Like?

Luxury fashion brands are betting on a space in your fridge, here’s why. — I write a Bi-weekly newsletter about marketing, strategy and behavioural sciences. Subscribe for insights directly to your inbox. Luxury fashion brands are entering the Consumer Packaged Goods sector, producing a variety of food and beverages in response to behavioural shifts that see consumers seeking purposeful actions in what may seem…

Fashion

6 min read

What Does a Brand Taste Like?
What Does a Brand Taste Like?
Fashion

6 min read


Jan 19, 2021

Is reality TV dead?

How Social media became the new home of reality TV and made you the star. — I write a Bi-weekly newsletter about marketing, strategy and behavioural sciences. Subscribe for insights directly to your inbox. Early in September the Kardashian’s took to social media to announce the ending of their hit reality show Keeping Up With The Kardashians, just months after Sarah Frier published No Filter, the…

Social Media

4 min read

Is reality TV dead?
Is reality TV dead?
Social Media

4 min read


Published in

The Startup

·Nov 23, 2020

Reimagining the 90’s teen bedroom

Fandom, music culture and merchandise in the digital age. I write a Bi-weekly newsletter about marketing, strategy and behavioural sciences. Subscribe for insights directly to your inbox. I’ve been working on this article for months but i’ve found it difficult to synthesise all the thoughts, cultural moments and behavioural shifts…

Music

7 min read

Reimagining the 90’s teen bedroom
Reimagining the 90’s teen bedroom
Music

7 min read


Published in

The Startup

·Jul 10, 2020

The Science of Simulation and Shopping

Exploring the brand opportunities in simulation gaming with behavioural science. — I write a Bi-weekly newsletter about marketing, strategy and behavioural sciences. Subscribe for insights directly to your inbox. If I calculated the amount of time I spent playing The Sims as a child and put a salary on it, I’d be deep in the millions. The Sims was my guilty…

Marketing

10 min read

The Science of Simulation and Shopping
The Science of Simulation and Shopping
Marketing

10 min read


Published in

The Startup

·May 15, 2020

The Founders Feature: An Augmented Appetite.

Talking to Alper Guler, Co-founder of tech start-up QReal about how AR technology will change the dining experience going forward. — I write a Bi-weekly newsletter about marketing, strategy and behavioural sciences. Subscribe for insights directly to your inbox. Covid-19 has pushed the hospitality sector towards adopting digital means of operation faster than it would have if the pandemic did not occur. Many restaurants have focused their efforts on curating a…

Augmented Reality

6 min read

The Founders Feature: An Augmented Appetite.
The Founders Feature: An Augmented Appetite.
Augmented Reality

6 min read


Apr 30, 2020

Identity, Architecture and Semiotics.

Re-visiting an essay I wrote in 2015 and analysing what it means to be at home in a pandemic. — I write a Bi-weekly newsletter about marketing, strategy and behavioural sciences. Subscribe for insights directly to your inbox. If you’re quite familiar with my articles it may be apparent that my inspiration to write often comes from being outdoors. My articles have often analysed retail and hospitality settings aiming to…

Covid-19

5 min read

Identity, Architecture and Semiotics.
Identity, Architecture and Semiotics.
Covid-19

5 min read


Published in

The Startup

·Mar 31, 2020

Brand Communication amid The Pandemic Panic

Is it me or has my inbox been filling up faster recently? I write a Bi-weekly newsletter about marketing, strategy and behavioural sciences. Subscribe for insights directly to your inbox. In the wake of a global pandemic people have been cautioned by authorities to stay at home and have suddenly…

Covid-19

5 min read

Brand Communication in The Midst of The Pandemic Panic
Brand Communication in The Midst of The Pandemic Panic
Covid-19

5 min read


Published in

The Startup

·Feb 24, 2020

The Phygital Age

Exploring how digital brands are experimenting with physical spaces to create seamless phygital experiences. I write a Bi-weekly newsletter about marketing, strategy and behavioural sciences. Subscribe for insights directly to your inbox. The internet has brought about change for every business sector, from magazines discontinuing print to go digital, to…

Retail

7 min read

The Phygital Age
The Phygital Age
Retail

7 min read


Jan 30, 2020

Beauty and The Streets

An exploration into how the accelerated growth of the beauty industry is shaping the multi-channel strategy of high street stores. I write a Bi-weekly newsletter about marketing, strategy and behavioural sciences. Subscribe for insights directly to your inbox. Beauty brands have refined their digital presence by utilising social media platforms…

Retail

6 min read

Beauty and The Streets
Beauty and The Streets
Retail

6 min read


Dec 13, 2019

Style Hungry: Food in Fashion Retail.

A brief insight into the ways in which the experience economy is driving fashion retailers towards hospitality. I write a Bi-weekly newsletter about marketing, strategy and behavioural sciences. Subscribe for insights directly to your inbox. In the past few years more brands have placed an emphasis on experience and design…

Marketing

4 min read

Style Hungry: Food in Fashion Retail.
Style Hungry: Food in Fashion Retail.
Marketing

4 min read

Precious Osoba

Precious Osoba

129 Followers

Marketing, Behavioural Research & Strategic Insights.

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