How Social media became the new home of reality TV and made you the star. — I write a Bi-weekly newsletter about marketing, strategy and behavioural sciences. Subscribe for insights directly to your inbox. Early in September the Kardashian’s took to social media to announce the ending of their hit reality show Keeping Up With The Kardashians, just months after Sarah Frier published No Filter, the…

Fandom, music culture and merchandise in the digital age. I write a Bi-weekly newsletter about marketing, strategy and behavioural sciences. Subscribe for insights directly to your inbox. I’ve been working on this article for months but i’ve found it difficult to synthesise all the thoughts, cultural moments and behavioural shifts…

Exploring the brand opportunities in simulation gaming with behavioural science. — I write a Bi-weekly newsletter about marketing, strategy and behavioural sciences. Subscribe for insights directly to your inbox. If I calculated the amount of time I spent playing The Sims as a child and put a salary on it, I’d be deep in the millions. The Sims was my guilty…

Talking to Alper Guler, Co-founder of tech start-up QReal about how AR technology will change the dining experience going forward. — I write a Bi-weekly newsletter about marketing, strategy and behavioural sciences. Subscribe for insights directly to your inbox. Covid-19 has pushed the hospitality sector towards adopting digital means of operation faster than it would have if the pandemic did not occur. Many restaurants have focused their efforts on curating a…

Re-visiting an essay I wrote in 2015 and analysing what it means to be at home in a pandemic. — I write a Bi-weekly newsletter about marketing, strategy and behavioural sciences. Subscribe for insights directly to your inbox. If you’re quite familiar with my articles it may be apparent that my inspiration to write often comes from being outdoors. My articles have often analysed retail and hospitality settings aiming to…

Is it me or has my inbox been filling up faster recently? I write a Bi-weekly newsletter about marketing, strategy and behavioural sciences. Subscribe for insights directly to your inbox. In the wake of a global pandemic people have been cautioned by authorities to stay at home and have suddenly…

Exploring how digital brands are experimenting with physical spaces to create seamless phygital experiences. I write a Bi-weekly newsletter about marketing, strategy and behavioural sciences. Subscribe for insights directly to your inbox. The internet has brought about change for every business sector, from magazines discontinuing print to go digital, to…

An exploration into how the accelerated growth of the beauty industry is shaping the multi-channel strategy of high street stores. I write a Bi-weekly newsletter about marketing, strategy and behavioural sciences. Subscribe for insights directly to your inbox. Beauty brands have refined their digital presence by utilising social media platforms…

A brief insight into the ways in which the experience economy is driving fashion retailers towards hospitality. I write a Bi-weekly newsletter about marketing, strategy and behavioural sciences. Subscribe for insights directly to your inbox. In the past few years more brands have placed an emphasis on experience and design…